Ideation Level 4

Written By Ruthie Edelson

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Ruthie Edelson

Ruthie Edelson is the founder of Stoney Fox Media, a Creative Agency. She is currently living and working in San Diego, CA. Her

areas of focus as a passionate business owner in the marketing space are aesthetics through designs, choosing the right advertising channels, and communicating her client’s goals through creativity.

She has had a deep focus in the cannabis space for the past 6 years, helping with licensing, brand awareness, and being the sole creative director to build one of the most successful dispensaries in Southern California.

When she isn't making jewelry, or meeting with her women’s group, Ruthie loves spending time with her large Latin family, her

radical teenage daughters, her husband, and their poodle Ginger!

https://www.stoneyfoxmedia.com
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Ideation Level 3