I'm Ruthie Edelson, a cannabis marketing strategist and creative director with 9+ years of hands-on experience inside licensed dispensaries and brands, plus over 20 years of marketing and design expertise.
I help cannabis operators move from reactive marketing to a clear, executable strategy. That means building high-performing house brands, creating acquisition campaigns that work in restricted advertising environments, designing retention systems that actually convert, and aligning teams around marketing that drives measurable results.
My work lives at the intersection of strategy, creative, and retail operations. I don't just advise from the sidelines, I lead, execute, and stay accountable to results.
I partner with dispensaries and brands that want:
Senior-level marketing leadership and smarter execution
A marketing partner who understands the realities of cannabis retail
Systems and campaigns that convert, not just look good
If that sounds like you, we'll work well together.
P.S. — I Don't ONLY Do Cannabis
Yeah, my site is pretty weed-forward. That's because I lucked into this industry early, fell in love with the challenge of marketing in a restricted space, and spent 8+ years becoming really damn good at it.
But I've been doing marketing and design for 20+ years across all kinds of industries—biotech, education, retail, you name it. Cannabis just became my thing because the work is interesting and the industry needed people who actually knew what they were doing.
So if you're not in cannabis but like what you see here? Hit me up. I promise I can translate "budtender education" and "AIQ campaigns" into whatever your business needs.