During my tenure as the Director of Marketing at Torrey Holistics from January 2017 to March 2023, I successfully oversaw various responsibilities and achieved significant milestones. Managing an annual budget of half a million dollars, I orchestrated all aspects of campaign strategies, branding initiatives, specialty programs, and events. Moreover, I spearheaded the creation of a highly successful co-op marketing program, collaborating with our brand partners, which resulted in an additional revenue of $250K.

A sister store of Torrey Holistics, I played a pivotal role in the establishment and success of Mammoth Holistics, contributing my expertise as the Marketing Director since its opening in 2020. From the onset, I prioritized training the staff on the significance of effective marketing and our unique brand identity. Our efforts encompass informative publications, vendor relationships, impactful community outreach, local events, and more. Through our dynamic marketing approach, I elevated the Mammoth Holistics experience while solidifying our position as a trusted industry leader.

As a key contributor to the establishment of California Holistics, I played an instrumental role in its successful launch in the first quarter of 2022. Guided by my expertise and strategic vision, I spearheaded the development a robust grand opening campaign. This included a loyalty program, weekly newsletters, SMS, a captivating billboard campaign, and engaging advertisements in local publications. These efforts were all part of our comprehensive marketing strategy, aimed at celebrating our grand opening and forging meaningful connections with the community.

As the creator and co-host of the Holistics Highlights Podcast, I undertook a diverse range of responsibilities. Taking charge of the podcast's operations, I reached out to potential guests, collaborated closely with my co-host, and personally crafted engaging descriptions for each episode. Additionally, I meticulously organized and scheduled our monthly lineup, ensuring a well-planned and consistent release schedule for our audience's enjoyment. Through my dedication and meticulous attention to detail, I helped curate an enriching and informative podcast experience for listeners of Holistics Highlights.

In collaboration with the executive team, I designed two crucial presentations, Strategy Day & AGBT presentation, both intended for public viewing in 2023. Over two weeks, I dedicated myself to creating dynamic and impactful presentations comprising more than 100 slides each. Working closely with the executive team, I ensured the content accurately represented the company's strategic goals and effectively communicated key messages to the audience. I crafted visually compelling and informative presentations that successfully conveyed Bionano's strategic vision through meticulous attention to detail and a creative approach.

With over 20 years of experience as a freelance graphic designer, I have cultivated a strong reputation for my logo design skills. Throughout my career, I have worked with numerous diverse companies, crafting visually stunning and impactful logos that truly capture their essence. When you collaborate with me, you can expect nothing less than a captivating and memorable logo that leaves a lasting impression.

Torrey Herb Co. is the culmination of a vision to offer an everyday, high-quality, affordable cannabis product line that enhances the customer’s cannabis journey. Conceptualized with passion and care, the brand boasts an array of premium products, including flower jars (8th and grams), pre-rolls, mini js, and vape carts, all filled with the most amazing sun-grown flower. I ensured the brand diligently adhered to the industry's highest regulations and compliance standards.

Craft captivating email newsletters that resonate with your audience, driving growth and enhancing your brand's impact. With a focus on personalized content and data-driven insights, we fine-tune our approach to ensure each newsletter contributes to your long-term success. Elevate your communication strategy with our expertly crafted email newsletters that leave a lasting impression on your readers and your business.

From apparel and hats to fans and Koozies, we offer a diverse range of branded merchandise that caters to your unique needs. Our expert team brings your vision to life, delivering high-quality products that leave a lasting impression on clients and customers alike. Enhance your brand visibility and engagement with our customized promotional items.