TORREY HERB CO.
From House Brand to #1 Seller

I spearheaded the launch and brand development of Torrey Herb Co., Torrey Holistics' in-house product line. From concept to creative direction, I led all marketing, design, packaging, and promotional strategy. What began as a single product expanded into a full product line and merchandise, growing into the store's #2 top-performing product line with $2.92M in sales and a 63% gross margin.