Strategic Sponsorships & Event Marketing
Case Study: La Jolla Art & Wine Festival
From 2019 – 2024, I spearheaded sponsorship activations at the La Jolla Art & Wine Festival, San Diego’s premier community event with 40,000+ attendees annually. What began as a single booth evolved into a high-visibility activation co-funded by vendors like Papa & Barkley, Chemistry, Phases, and Heavy Hitters through strategic co-op partnerships.
What I Delivered:
Designed canopy, signage, swag, coupons, and educational handouts
Built vendor partnerships to offset costs and maximize ROI
Created and managed the booth experience from design to staffing
Developed SMS/email promos and post-event follow-ups
Captured leads and distributed exclusive coupons to drive in-store traffic
KPIs
5+ Years of Exclusive Sponsorship
Held exclusive cannabis sponsorship rights at LJAWF since 2019, building long-term visibility and brand trust.
35% Increase in New Customers
Bounce-back coupons generated a 35% lift in new customer sign-ups each festival day.
50%+ Savings with Vendor Co-Op Model
Secured premium vendor partnerships that cut sponsorship costs by over half while amplifying reach.
Additional Sponsorships & Activations
Belly Up Tavern – Anniversary Party & Covid Livestream Concert for customers (Solana Beach)
Del Mar Thoroughbred Club – Summer race season activations
Good Life – First cannabis education event at the Del Mar Fairgrounds
San Diego Union-Tribune’s Successful Aging Expo – Featuring medical talks by Shelby Huffaker (2019)
San Diego Chamber of Commerce – Mixers and industry events
Product Launches – Multiple successful activations across categories
HerbSocial 420 Dispensary Block Party – Large-scale community celebration
Co-Branded Outdoor Movie Night Experience – Brand-sponsored drive-in double feature
March Madness – Sports-themed promotions & events
