ELEVATED STRATEGIES
Fractional leadership and specialists, without the full‑time overhead.
SERVICES
Strategic. Compliant. Creative.
We are a powerhouse team of cannabis industry leaders who deliver fractional marketing + operations support for dispensaries, brands, and emerging businesses. Instead of hiring multiple full-time roles, you get an expert team — only when you need us to execute with clarity, speed, and results.
Marketing &
Graphic Design
Marketing is the backbone of our organization—it's how your brand communicates, influences, and grows. We build elevated brands that connect visually and convert strategically, blending deep cannabis expertise with decades of real-world retail experience. From your first logo to your next multi-channel campaign, we create bold, compliant, data-driven marketing that stands out, builds trust, and drives measurable results wherever your audience engages with you.
Retail
Operations
From staffing and scheduling to store layout and fleet logistics, we build systems that scale. We streamline the daily operations that keep your business moving—improving efficiency, reducing friction, and empowering your team to deliver consistent, high-quality results. Whether you're opening new locations, expanding services, or elevating your customer experience, we design operational frameworks that are sustainable, repeatable, and built for long-term success.
HR &
Compliance
Strong brands begin with strong teams. We build hiring systems, training programs, and HR policies that protect your business and support your people. With cross-industry HR and compliance expertise, we understand how to manage teams, communicate with stakeholders, and operate within the regulatory demands of both cannabis and traditional sectors.
Social Media &
Digital Marketing
We know the cannabis landscape inside and out the regulations, the risks, and the opportunities. Our team blends operational experience with compliant marketing strategy to grow audiences, spark engagement, and accelerate sales across every touchpoint.
Inventory &
Purchasing
We align your product assortment, pricing, and replenishment strategy to create a seamless customer experience and stronger sales. Our services include deep inventory analysis, inventory control optimization, METRC and compliance guidance, demand planning, and high-impact menu curation.
Education &
Public
Speaking
We bring informed, high-impact communication to the rooms where decisions are made. Through public speaking, community engagement, and executive-level presentations, we translate complex cannabis topics into clear, actionable insights. Our goal is to elevate the conversation, influence policy, and champion responsible, educated cannabis use across industries.
Hi, I’m Ruthie, your Fractional CMO & Cannabis Marketing Strategist
With over 20 years of experience in graphic design and brand strategy and more than 8 years immersed in the legal cannabis industry, I help companies grow with clarity, creativity, and connection. As a Fractional CMO (a part-time, high-level marketing leader), I provide the strategic insight of a Chief Marketing Officer without the full-time cost or commitment. From your first logo to your next product launch, I bring both the big-picture strategy and the execution to create campaigns that connect and convert.
How We Help Cannabis Brands Grow
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Fractional CMO, COO & Strategy
Our fractional COO and CMO services bridge strategy and execution to accelerate your growth. We guide cannabis brands through high-level planning, cross-functional alignment, and results-driven marketing—covering everything from campaign development and email/SMS flows to loyalty programs, vendor coordination, and operational optimization. You gain senior-level leadership, strategic clarity, and consistent execution—without the cost or commitment of a full-time executive.
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Creative Direction & Brand Design
From logos to packaging, decks to digital, I create design that delivers. I help cannabis brands communicate clearly and beautifully with branding that works across channels and stands out in a crowded market.
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Branded Merch & Swag
Through High Vibe Merch, I turn brand identity into high-impact swag. Whether it’s a hoodie that flies off the shelves or customer giveaways, we make sure your merch hits right every time.
What My Clients Say…