Hi, I’m Ruthie, your Fractional CMO & Cannabis Marketing Strategist

With 15+ years of experience, I help cannabis brands grow with clarity, creativity, and connection. From big-picture strategy to fine-tuned execution. I’m your go-to for campaigns that convert.

How I Help Cannabis Brands Grow

  • Fractional CMO & Strategy

    From high-level planning to hands-on execution, I lead cannabis brands through campaign development, email/SMS flows, loyalty programs, and vendor alignment. Think of me as your strategic marketing partner without the full-time overhead.

  • Creative Direction & Brand Design

    From logos to packaging, decks to digital, I create design that delivers. I help cannabis brands communicate clearly and beautifully with branding that works across channels and stands out in a crowded market.

  • Branded Merch & Swag

    Through High Vibe Merch, I turn brand identity into high-impact swag. Whether it’s a hoodie that flies off the shelves or customer giveaways, we make sure your merch hits right every time.

I Build Brands That Matter (and Make Money)

I’m Ruthie Edelson, a cannabis marketing strategist, creative director, and fractional CMO with over 15 years of experience helping brands grow with clarity, creativity, and real-world impact.

After leading marketing for Torrey Holistics and launching multiple cannabis retail brands across California, I now support companies like yours with tailored, done-for-you marketing solutions backed by a powerhouse network of designers, strategists, and operators I trust.

I bring the big-picture strategy and the creative execution. From your first logo to your next product launch.