Marketing Strategy & Campaign Leadership

I help cannabis dispensaries and brands turn strategy into execution, leading campaigns, creative, and growth initiatives from concept to launch.

What I do

I work directly with cannabis dispensaries and brands as a senior marketing leader, partnering closely with owners and teams who want a real collaborator, not an agency, not a junior hire, and not someone learning on the job.

Clients hire me because they want someone who can think strategically, lead creatively, and actually execute all while understanding the realities of cannabis retail, compliance, and margins.

I lead from concept to launch, working closely with owners and teams to turn ideas into campaigns, systems, and growth that make sense for their business.

Strategy

I help cannabis businesses get clear on what actually matters. That means defining priorities, building smart plans, and making decisions rooted in real-world constraints, not trends, not guesswork, and not bloated decks that never get used.

Creative Leadership

Great ideas only work when they’re led well. I translate strategy into creative direction that enables teams to execute campaigns, content, and brand experiences that connect with customers while staying compliant and grounded in retail reality.

View Case Studies

Execution

I don’t hand things off and disappear. I stay close to the work, launching campaigns, building systems, and moving initiatives forward so ideas turn into action and momentum turns into growth.

$Ruthie Edelson, cannabis retail marketing strategist and fractional CMO$

ABOUT RUTHIE

I’m Ruthie Edelson a cannabis retail strategist, creative director, and fractional CMO with over eight years of hands-on experience driving revenue inside licensed dispensaries and cannabis brands.

I help operators move from reactive marketing to a clear, executable strategy. That means building high-performing house brands, tightening operations, aligning teams, and creating marketing systems that actually convert, not just look good.

My work sits at the intersection of strategy, creative, and retail operations, allowing me to spot gaps, eliminate inefficiencies, and unlock growth quickly. I don’t just advise, I lead, execute, and stay accountable to results.

I partner with dispensaries and brands that want senior-level leadership, smarter execution, and a strategic partner who understands both the creative and operational realities of cannabis retail.

What Clients Say…

Having been on the radio and in the media for more than 20 years in San Diego, I am hard pressed to think of anyone who I have worked with, who I love more than Ruthie. She is smart, diligent, organized, thoughtful and my list could keep going on and on. Ruthie is always thinking about how to maximize relationships, and in my business, that is urgent!

Scott Kaplan
Owner and Radio Talk Host
Kaplan & Crew / ESPN Los Angeles
I had the pleasure of working with Ruthie Edelson during her time at Torrey Holistics. I was extremely impressed with her skills and work ethic, along with her innovative ideas and creativity. She is an excellent communicator, which made working with her smooth and efficient. Not to mention - she is a lot of fun to work with, which made our work together more enjoyable. I would highly recommend Ruthie to anyone looking for Marketing or Graphic Design needs.

Savannah Garden
Director of Customer Success
Holistic Industries
Ruthie is a very talented marketer with a great eye for design. She understands how to connect with target audiences through the use of thoughtful, creative messaging.

Dan Stevens
Account Executive
Clear Channel Outdoor
Ruthie is an exceptional marketer with truly outstanding graphic design skills. Throughout our partnership, she demonstrated a remarkable combination of efficiency, creativity, and excellent communication. When it comes to graphic design, her creativity knows no bounds. From eye-catching ads to engaging marketing collateral, her designs add a fresh and distinctive flair to materials, setting brands apart in a competitive landscape. Her efficiency, creativity, and excellent communication skills make her an invaluable asset to any project.

Lisa B.
Senior Partnership Manager
San Diego Magazine
I hired Ruthie to help with our companies new brand image and content. We wanted a more local southern California feel instead of a national generic look which we get from our manufacturer. She is extremely professional and punctual. I appreciate her quick response times and knowledge of the local market trends. I will definitely hire Ruthie again for any upcoming needs with marketing.

Ryan W.
Owner of EcoWater SoCal

Let’s Grow Your Brand Together

hello@ruthie-edelson.com