Work With
Kalina Fernandez
Elevating Cannabis Retail Through Strategy, Innovation, and Proven Leadership
Partner with an executive who transforms dispensary operations into thriving businesses through strategic purchasing, expert vendor negotiations, and efficient inventory systems. Kalina brings a proven ability to elevate storefront performance, blending advanced data analysis and budgeting with practical retail expertise to deliver profitable results. She designs menus tailored to consumer demand, establishes robust purchasing processes from the ground up, and empowers teams through hands-on training and high operational standards. Drawing on global sales experience and a specialized background in the cosmetics industry, Kalina is the leading resource for owners navigating new or competitive markets. Collaborate with Kalina to achieve sustainable growth, operational excellence, and consistent value for all stakeholders.
Core Expertise & Industry Skills
Menu Curation
White Label Product Development
Training & Education
SOP Development
Inventory Management
Compliance Management
Procurement & Vendor Negotiations
Retail Operations & Strategy
Budget Analysis
Profit Margin & Discount Ratio Optimization
Market Entry Strategy
Data-Driven Decision Making
Loss Prevention Strategies
Team Leadership & Development
Regulatory Navigation
