Work With
Kalina Fernandez

Elevating Cannabis Retail Through Strategy, Innovation, and Proven Leadership

Partner with an executive who transforms dispensary operations into thriving businesses through strategic purchasing, expert vendor negotiations, and efficient inventory systems. Kalina brings a proven ability to elevate storefront performance, blending advanced data analysis and budgeting with practical retail expertise to deliver profitable results. She designs menus tailored to consumer demand, establishes robust purchasing processes from the ground up, and empowers teams through hands-on training and high operational standards. Drawing on global sales experience and a specialized background in the cosmetics industry, Kalina is the leading resource for owners navigating new or competitive markets. Collaborate with Kalina to achieve sustainable growth, operational excellence, and consistent value for all stakeholders.

Work With Me

Core Expertise & Industry Skills

Menu Curation

White Label Product Development

Training & Education

SOP Development

Inventory Management

Compliance Management

Procurement & Vendor Negotiations

Retail Operations & Strategy

Budget Analysis

Profit Margin & Discount Ratio Optimization

Market Entry Strategy

Data-Driven Decision Making

Loss Prevention Strategies

Team Leadership & Development

Regulatory Navigation