Cannabis Marketing That Actually Drives Revenue

Most dispensaries struggle with scattered marketing, discount-dependent customers, and teams that aren't aligned. I fix that—with clear strategy, retention systems, and execution that actually sticks. No full-time CMO needed.

Let's Talk

Full-Service Cannabis Marketing

From strategy to creative to execution, I build and manage the marketing systems that drive sustainable growth for dispensaries and cannabis brands.

Customer Acquisition

Breaking through in restricted advertising environments and conservative markets.

› Billboard campaigns with imagery that reduces stigma

› Event marketing and community partnerships

› Strategic advertising (digital, print, radio, where compliant)

› Grand opening and new location launches

Creative & Brand Development

Professional design that positions cannabis as approachable and premium.

› Graphic design (billboards, email, print, packaging)

› House brand development and white-label products

› Brand positioning for different markets and demographics

› Menu boards and in-store signage (SEED TV)

Retention & Loyalty Marketing

Keeping customers coming back without training them to shop only on discounts.

› Email and SMS campaigns (AIQ and cannabis-compliant platforms)

› Loyalty program strategy and management

› In-store promotional materials and bounce-back offers

› Seasonal campaigns and "hot drop" launches

Branded Merchandise & Swag


Turning customers into walking brand ambassadors through High Vibe Merch.

› Apparel and accessories

› Event giveaways and promotional products

› Packaging and branded materials

› Full vendor sourcing and fulfillment

Let's Talk

Who I Work With

Who I Work With

Dispensary owners who are tired of:

  • Scattered marketing with no clear strategy

  • Discount-dependent customers

  • Teams that aren't aligned

  • Generic marketing advice that doesn't work for cannabis

You want real systems that drive revenue—from start to successful execution.

Sound familiar? Let's fix it.

My Approach

Clarity Before Chaos

I help founders and operators get clear on what actually matters — priorities, positioning, and decisions grounded in reality, not noise.

Leadership, Not Hand-Offs

I don’t disappear into strategy mode. I stay close to the work — guiding creative direction, aligning teams, and making sure ideas translate into execution that actually moves the business forward.

Execution That Sticks

From campaign launches to systems and processes, I help teams turn plans into momentum — with structure, accountability, and follow-through that lasts beyond a single initiative.

What Clients Say…

  • Having been on the radio and in the media for more than 20 years in San Diego, I am hard pressed to think of anyone who I have worked with, who I love more than Ruthie. She is smart, diligent, organized, thoughtful and my list could keep going on and on. Ruthie is always thinking about how to maximize relationships, and in my business, that is urgent!

    Scott Kaplan
    Owner and Radio Talk Host
    Kaplan & Crew / ESPN Los Angeles

  • I had the pleasure of working with Ruthie Edelson during her time at Torrey Holistics. I was extremely impressed with her skills and work ethic, along with her innovative ideas and creativity. She is an excellent communicator, which made working with her smooth and efficient. Not to mention - she is a lot of fun to work with, which made our work together more enjoyable. I would highly recommend Ruthie to anyone looking for Marketing or Graphic Design needs.

    Savannah Garden
    Director of Customer Success
    Holistic Industries

  • Ruthie is a very talented marketer with a great eye for design. She understands how to connect with target audiences through the use of thoughtful, creative messaging.

    Dan Stevens
    Account Executive
    Clear Channel Outdoor

  • Ruthie is an exceptional marketer with truly outstanding graphic design skills. Throughout our partnership, she demonstrated a remarkable combination of efficiency, creativity, and excellent communication. When it comes to graphic design, her creativity knows no bounds. From eye-catching ads to engaging marketing collateral, her designs add a fresh and distinctive flair to materials, setting brands apart in a competitive landscape. Her efficiency, creativity, and excellent communication skills make her an invaluable asset to any project.

    Lisa B.
    Senior Partnership Manager
    San Diego Magazine

  • I hired Ruthie to help with our companies new brand image and content. We wanted a more local southern California feel instead of a national generic look which we get from our manufacturer. She is extremely professional and punctual. I appreciate her quick response times and knowledge of the local market trends. I will definitely hire Ruthie again for any upcoming needs with marketing.

    Ryan W.
    Owner of EcoWater SoCal

Let’s Grow Your Brand Together

hello@ruthie-edelson.com