TORREY HERB CO.
From House Brand to #1 Seller
I spearheaded the launch and brand development of Torrey Herb Co., Torrey Holistics’ in-house product line. From concept to creative direction, I led all marketing, design, packaging, and promotional strategy. What began as 3.5g jars of flower expanded into vapes, pre-rolls, mylar bags, and merchandise, growing into the store’s #2 top-performing product line with $2.92M in sales and a 63% gross margin.
Michelle Huffaker
Brought the brand to life online by designing a sleek, high-converting landing page, refining product photography, and supporting packaging design to ensure consistency across all digital touchpoints.
Kalina Fernandez
Partnered on procurement by identifying and securing high-quality flower and product supply at strong margins, ensuring the brand had the right foundation for profitability and long-term growth.
Linda Morachis
Crafted engaging social content and visuals that amplified Torrey Herb Co.’s voice, built brand loyalty, and consistently drove traffic back to the store.
