Hi, I’m Ruthie, your Fractional CMO & Cannabis Marketing Strategist

With over 20 years as a graphic designer and marketing strategist and 8+ years immersed in the legal cannabis industry I help brands grow with clarity, creativity, and connection. As a Fractional CMO (a part-time, high-level marketing leader), I provide the expertise of a Chief Marketing Officer without the full-time commitment. From big-picture strategy to fine-tuned execution, I’m your go-to for campaigns that connect and convert.

How I Help Cannabis Brands Grow

  • Modern workspace with wooden desk, white chair, large framed print saying 'GET SHIT DONE,' desk lamp, laptop, camera, speaker, mouse, small plants, and decorative items.

    Fractional CMO & Strategy

    From high-level planning to hands-on execution, I lead cannabis brands through campaign development, email/SMS flows, loyalty programs, and vendor alignment. Think of me as your strategic marketing partner without the full-time overhead.

  • Color palette with lime green, royal blue, and hot pink swatches on a black-and-white tropical forest background with the word "mercado" at the top.

    Creative Direction & Brand Design

    From logos to packaging, decks to digital, I create design that delivers. I help cannabis brands communicate clearly and beautifully with branding that works across channels and stands out in a crowded market.

  • A young woman with shoulder-length brown hair wearing a white hoodie with the words 'milk MADE los angeles' on the front, standing outdoors against a wooden fence.

    Branded Merch & Swag

    Through High Vibe Merch, I turn brand identity into high-impact swag. Whether it’s a hoodie that flies off the shelves or customer giveaways, we make sure your merch hits right every time.

A woman with long curly brown hair, smiling widely, wearing a white knitted sweater, standing near a white wall with a green potted plant in the background.

I Build Brands That Matter (and Make Money)

I’m Ruthie Edelson, a cannabis marketing strategist, creative director, and fractional CMO with over 15 years of experience helping brands grow with clarity, creativity, and real-world impact.

After leading marketing for Torrey Holistics and launching multiple cannabis retail brands across California, I now support companies like yours with tailored, done-for-you marketing solutions backed by a powerhouse network of designers, strategists, and operators I trust.

I bring the big-picture strategy and the creative execution. From your first logo to your next product launch.

What My Clients Say…

  • Having been on the radio and in themedia for more than 20 years in SanDiego, I am hard pressed to think ofanyone who I have worked with, who Ilove more than Ruthie. She is smart,diligent, organized, thoughtful and mylist could keep going on and on. Ruthieis always thinking about how tomaximize relationships, and in mybusiness, that is urgent!"

    Scott Kaplan
    Owner and Radio Talk Host
    Kaplan & Crew / ESPN Los Angeles

  • I had the pleasure of working with RuthieEdelson during her time at Torrey Holistics. Iwas extremely impressed with her skills andwork ethic, along with her innovative ideasand creativity. She is an excellentcommunicator, which made working with hersmooth and efficient. Not to mention - she isa lot of fun to work with, which made ourwork together more enjoyable. I would highlyrecommend Ruthie to anyone looking forMarketing or Graphic Design needs.

    Savannah Garden
    Director of Customer Success
    Holistic Industries

  • Ruthie is a very talented marketer, with agreat eye for design. She understands how toconnect with target audiences through use ofthoughtful creative and messaging.

    Dan Stevens
    Account Executive
    Clear Channel Outdoor

  • Ruthie, an exceptional marketer whose graphic design skill is truly above and beyond. Throughout our partnership, she demonstrated a remarkable combination of efficiency, creativity, and excellent communication. When it comes to graphic design, her creativity knows no bounds. Visual elements she produces surpass expectations, capturing the essence of brands and conveying messages with impactful visuals. From eye-catching ads to engaging marketing collateral, her designs add a fresh and distinctive flair to materials, setting brands apart in a competitive landscape. Working with Ruthie is a pleasure and a game-changer for our clients’ marketing and graphic design efforts. Her efficiency, creativity, and excellent communication skills make her an invaluable asset to any project.

    Lisa B.
    Senior Partnership Manager
    San Diego Magazine

  • I hired Ruthie to help with our companies new brand image and content. We wanted a more local southern California feel instead of a national generic look which we get from our manufacturer. She is extremely professional and punctual. I appreciate her quick response times and knowledge of the local market trends. I will definitely hire Ruthie again for any upcoming needs with marketing.

    Ryan W.
    Owner of EcoWater SoCal

Let’s Grow Your Brand Together

ruthie@ruthie-edelson.com
(619) 518-8849