Big Ideas. Clear Direction. Real
Follow-Through.

I help founders turn ideas into focused, executable plans.

Who I Work With

I partner with founders and operators who are ready for clear direction and real progress — not more decks, jargon, or half-finished ideas.

You want a senior marketing partner who can think strategically, stay close to execution, and help turn complexity into forward motion. You value collaboration, accountability, and work that actually ships.

If that sounds like you, we’ll work well together.

My Approach

Clarity Before Chaos

I help founders and operators get clear on what actually matters — priorities, positioning, and decisions grounded in reality, not noise.

Leadership, Not Hand-Offs

I don’t disappear into strategy mode. I stay close to the work — guiding creative direction, aligning teams, and making sure ideas translate into execution that actually moves the business forward.

Execution That Sticks

From campaign launches to systems and processes, I help teams turn plans into momentum — with structure, accountability, and follow-through that lasts beyond a single initiative.

Ruthie Edelson, cannabis retail marketing strategist and fractional CMO

I’m Ruthie Edelson, a marketing strategist, creative director, and fractional CMO with over nine years of hands-on experience inside licensed cannabis dispensaries and brands.

I help operators move from reactive marketing to a clear, executable strategy. That means building high-performing house brands, tightening operations, aligning teams, and creating marketing systems that actually convert, not just look good.

My work lives at the intersection of strategy, creative, and retail operations. I don’t just advise from the sidelines. I lead, execute, and stay accountable to results.

I partner with dispensaries and brands that want senior-level leadership, smarter execution, and a marketing partner who understands the realities of cannabis retail because I’ve lived them.

What Clients Say…

  • Having been on the radio and in the media for more than 20 years in San Diego, I am hard pressed to think of anyone who I have worked with, who I love more than Ruthie. She is smart, diligent, organized, thoughtful and my list could keep going on and on. Ruthie is always thinking about how to maximize relationships, and in my business, that is urgent!

    Scott Kaplan
    Owner and Radio Talk Host
    Kaplan & Crew / ESPN Los Angeles

  • I had the pleasure of working with Ruthie Edelson during her time at Torrey Holistics. I was extremely impressed with her skills and work ethic, along with her innovative ideas and creativity. She is an excellent communicator, which made working with her smooth and efficient. Not to mention - she is a lot of fun to work with, which made our work together more enjoyable. I would highly recommend Ruthie to anyone looking for Marketing or Graphic Design needs.

    Savannah Garden
    Director of Customer Success
    Holistic Industries

  • Ruthie is a very talented marketer with a great eye for design. She understands how to connect with target audiences through the use of thoughtful, creative messaging.

    Dan Stevens
    Account Executive
    Clear Channel Outdoor

  • Ruthie is an exceptional marketer with truly outstanding graphic design skills. Throughout our partnership, she demonstrated a remarkable combination of efficiency, creativity, and excellent communication. When it comes to graphic design, her creativity knows no bounds. From eye-catching ads to engaging marketing collateral, her designs add a fresh and distinctive flair to materials, setting brands apart in a competitive landscape. Her efficiency, creativity, and excellent communication skills make her an invaluable asset to any project.

    Lisa B.
    Senior Partnership Manager
    San Diego Magazine

  • I hired Ruthie to help with our companies new brand image and content. We wanted a more local southern California feel instead of a national generic look which we get from our manufacturer. She is extremely professional and punctual. I appreciate her quick response times and knowledge of the local market trends. I will definitely hire Ruthie again for any upcoming needs with marketing.

    Ryan W.
    Owner of EcoWater SoCal

Let’s Grow Your Brand Together

hello@ruthie-edelson.com